BMW OF PEABODY

In less than one full year, BMW of Peabody has rewarded 350 customers who have reached the 95,000 mile mark on their BMW.  The Mileage Rewards Program has been designed to give customers special perks for taking extraordinary care of their BMW.  Exclusive to BMW of Peabody, the program consists of numerous membership benefits including a $500 credit towards the purchase of a new or pre-owned vehicle.

Member benefits include a variety of in store savings including detail services, discounted labor and parts rates, accessories coupons and wiper blades.  It’s a win-win for the customer and a chance for them to stay in the BMW of Peabody family.   The discounts are also good for as long as the vehicle is on the road. 

Area BMW owners that do not currently service or buy from the Peabody base dealership are also eligible for the rewards program.  BMW owners that do qualify can contact the service department at BMW of Peabody by emailing service@bmwpeabody.com and scheduling an appointment.  Once the dealership has verified the vehicles’ mileage, a coupon book and key fob is then mailed to their home.

“It’s amazing to watch this group of Mileage Rewards members grow,” says Lori Connolly, Marketing Director for BMW of Peabody.  “Our service advisors do an excellent job of promoting the program and customers that qualify are actually using the coupons to continue the necessary maintenance on their vehicle.  I hope we’re at 500 members by the end of 2009!”

More information on the Mileage Rewards Program is available at http://www.bmwpeabody.com/service_at_centennial.htm.   Coupons can be redeemed at both BMW of Peabody locations (221 Andover Street and 7 Centennial Drive).

BMW of Peabody, located in Essex County Massachusetts partnered with the North Shore Women in Business (NSWIB) for their annual “Taste of Success 2009″ on May 21, 2009 at Turner Hill in Ipswich, MA.

The gala is the NSWIB’s largest annual event.  Those in attendance enjoy food from the areas finest restaurants and spent the evening networking with business owners in banking, automotive and health care services.

Lori Connolly, Marketing Director for BMW of Peabody drove a 335i convertible on location to display at the gala Thursday evening.  The dealership also donated a one weekend rental in the vehicle as part of their silent auction.  Proceeds from the silent auction benefited HAWC (Help for Abused Women and Their Children).

The BMW 335i Convertible was the perfect addition to the silent auction.  The offer entitles the highest bidder the opportunity to pick up the convertible at the dealership on a Friday and return the vehicle the very next Monday.  This gives the winner a full weekend of enjoying one of the most stylish and powerful cars on the road. Many of the bidders owned a BMW and this prize would be a chance for them to experience another vehicle in the line-up. 

“It was a wonderful gathering of some of the top women in their profession, says Lori Connolly.  It has been a pleasure partnering with the North Shore Women in Business and networking with a group of exceptional women.”